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Overview

Rockerbox provides integration with The Trade Desk (TTD) for tracking programmatic advertising on Display, Video, OTT and Audio inventory. The integration includes API-based spend reporting and impression/click tracking.

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Prerequisites

Before setting up the integration, you’ll need:
  • An active The Trade Desk advertiser account
  • MyReports API access from The Trade Desk
  • Access letter authorizing Rockerbox partnership
  • Four authentication credentials: Partner ID, Account ID, Username, Password

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Requesting API Access

  1. Contact your TTD representative to request MyReports API access
  2. Send the following message:
  3. Request access to these specific Report IDs:
    • Go-forward spend: 2554829
    • Historical spend: 2681145

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Setup Process

  1. Navigate to the Advertising Platforms page
  2. Find and select The Trade Desk from the list of platforms
  3. Click “Connect” and enter credentials:
    • Partner ID
    • Account ID
    • Username
    • Password
  4. Implement tracking (URL parameters and/or impression pixels)
  5. Allow at least one full day of data collection after launch, then verify deployment via the Digital Advertising page

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Tracking Implementation

Match pixel to inventory type. Using the wrong pixel type (e.g., Display pixel on Video inventory) will cause tracking failures.

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Display (Desktop) Inventory

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URL Tracking Parameters

Example Parameter String:

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Impression Pixel

Note: [SOURCE] is a hardcoded value that must be obtained from Rockerbox - it’s your company’s Account ID.

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Video Inventory

Uses the same URL parameters and pixel structure as Display, with td_type=video and tier_one=ttd-video.

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URL Tracking Parameters

Example Parameter String:

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Impression Pixel

Note: [SOURCE] is a hardcoded value that must be obtained from Rockerbox - it’s your company’s Account ID.

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OTT/Streaming Audio Inventory

Uses the same URL parameters and pixel structure as Display, with td_type=ott and tier_one=ttd-ott.

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URL Tracking Parameters

Example Parameter String:

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Impression Pixel

Note: [SOURCE] is a hardcoded value that must be obtained from Rockerbox - it’s your company’s Account ID.

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Implementation Notes

  • Inventory type matching is critical: Ensure Display pixels are used on Display inventory, Video pixels on Video inventory, etc.
The Trade Desk Resources: Note: Partner Portal documentation requires TTD login access. Contact your Trade Desk representative for implementation assistance.

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Verification

After setup:
  1. Confirm API credentials are properly configured
  2. Verify impression pixels are firing correctly (check by inventory type)
  3. Validate click tracking parameters are populating
  4. Check spend data appears in Rockerbox dashboard after at least one full day
  5. Contact support@rockerbox.com for QA assistance